2014/15 Undergraduate Module Catalogue

LUBS1095 Personal Tutorials for Marketing

20 Credits Class Size: 60

Module manager: Tao Jiang
Email: t.jiang@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2014/15

Mutually Exclusive

CSER1011 Career Planning
CSER1021 Career Planning
LLLC1105 PDP: Planning for Success
LUBS1045 Personal Tutorials for Accounting and Finance
LUBS1050 Personal Tutorials for Accounting and Management
LUBS1060 Personal Tutorials for Economics
LUBS1070 Personal Tutorials for Economics and Management
LUBS1080 Personal Tutorials for HRM
LUBS1085 Exploring Your Potential
LUBS1100 Personal Tutorials for International Business
LUBS2055 Academic and Management Skills
LUBS2130 Contemporary Business Issues

This module is not approved as a discovery module

Objectives

The aim of this module is to enable students to achieve a smooth transition to university by adapting and developing their academic, professional and employability skills in a marketing context.

Learning outcomes

Upon completion of this module students will be able to:
- Explain the relationship between generic management and marketing
- Recognise scholarship in management and marketing disciplines
- Recall how to collect relevant information for marketing research and management purpose

Skills outcomes

Upon completion of this module students will be able to:
Transferable
- Work effectively in a team
- Appraise academic theories and present logical arguments
- Assemble coherent arguments within a range of assessments
- Prepare and deliver a professional presentation
- Deploy strategies and techniques for managing own learning in the upper degree levels
- Reflect on self-transferable skills development through their first year at University
- Identify areas for further development and put in place their own personal development plan

Subject specific
- Identify and access a range of different scholarly and non-scholarly sources of information in management domain coupled with a marketing focus
- Demonstrate how to use the opportunities available to them through their programme and Leeds for Life

Syllabus

Indicative content
1.
The University's Values.

2.
The university learning environment
Self-managed learning
Assessment & the effective use of feedback
Jobs, professions and careers; portfolios of careers and multiple careers; work, life and balance.

3
Finding things out: library skills, web skills, interrogating databases
Advanced literacy: reading skills
Reading non-verbal texts: diagrams, maps, pictures, photographs, videos
Critical thinking
Advanced literacy: writing skills
Using and referencing sources
Intellectual property and plagiarism.

Teaching Methods

Delivery type Number Length hours Student hours
Workshop 3 2 6
Presentation 6 1 6
Induction Session 1 3 3
Class tests, exams and assessment 2 2 4
Lecture 22 1 22
Seminar 22 1 22
Tutorial 3 0.3 1
Private study hours 136
Total Contact hours 64
Total hours (100hr per 10 credits) 200

Private study

- Preparation for seminars and tutorials
- Completion of portfolio and assessed coursework
- Group work on report and presentation.

Opportunities for Formative Feedback

Student progress will be monitored via:
- personal tutorial meetings
- contribution to group seminars
- and completion of and performance in assessed coursework.

Methods of Assessment

Coursework
Assessment type Notes % of formal assessment
Tutorial Performance Completion of Leeds for Life forms and attendance at personal tutorials 6
Essay 1,500 words 20
Group Project 15 minutes presentation on a marketing related topic 20
Literature Review 1500 words on a marketing related topic 20
Poster Presentation Two A3 size poster 14
Practical CV and internship application form 20
Total percentage (Assessment Coursework) 100

Resit by failed element.

Reading List

There is no reading list for this module

Last updated: 2/25/2015

Errors, omissions, failed links etc should be notified to the Catalogue Team